Radisson Blu - Towering Hotel Exterior

Radisson Blu

These upper upscale hotels provide personalized service and unforgettable experiences.

Radisson Blu overview

The Radisson Blu brand provides an upper upscale hotel experience distinguished by positive, personalized service and iconic buildings with stylish spaces. Designed with contemporary flair and local flavor, each property offers a range of services such as premium dining and on-site spas. Hotel teams shine in their thoughtful attention to the smallest details so that guests enjoy truly unforgettable experiences. Radisson Blu hotels are located in major cities, key airport gateways, as well as growing and key markets in the Americas.

Our brand

Owner value proposition: Largest upper upscale brand in Europe, competitive development costs

Number of keys: 150+

Positioning: Upper upscale

Locations: Key locations in capital cities, airport gateways, and major leisure destinations

Product: Urban/airport/resorts

Design style: Memorable/stylish/purposeful

397 hotels with a combined 89,434 rooms in operation and under development as of year end 2019

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Comprising architecturally distinctive properties in major cities and prime leisure destinations, Radisson Blu is the largest upper upscale brand in Europe with a growing presence in the Americas and Asia. Stylish, multifunctional spaces, unique dining and wellness facilities, and exceptional attention to detail create an unforgettable guest experience.

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Our robust Radisson Rewards program uses generous incentives to build impressive brand loyalty among its 17.6 million members. Participating owners gain a loyal customer base, plus redemption reimbursements, waived loyalty fees, and employee incentives based on enrollments. Outreaches to influencers and travel professionals continue to exponentially expand this revenue channel.

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