Radisson Individuals Brand - Miscellaneous - chair

Radisson Individuals

With our upscale affiliation brand, we bring together unique hotels that uphold our high standards.

Radisson Individuals overview

The newest addition to our portfolio, Radisson Individuals is an upscale affiliation brand that offers hotels the benefits of our expertise, infrastructure, and brand recognition while celebrating each property’s distinct personality. A Radisson Individuals hotel gives guests the charm of a one-of-a-kind travel experience while providing the high-quality services and genuine hospitality we’re known for. These hotels are located in renowned cities, close to airports and key business and leisure destinations.

Our brand

Owner value proposition: For hotels that have unique characteristics and personality, Radisson Individuals offers a cost-efficient concept combining the power of Radisson Hotel Group Americas websites, tools, and systems with flexible brand standards

Positioning: Upscale

Locations: Renowned cities, close to airports and key business and leisure destinations

Product: Urban/airport/resorts

Design style: Unique designs

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Designed for style-conscious, tech-savvy travelers, Radisson RED takes an innovative approach to hospitality with bold design and social spaces that let guests transition seamlessly from work to play. Set in buzzing, urban locations, these vibrant hotels stand out for their youthful energy, reflected in everything from eye-catching art installations and game tables to the latest digital technology.

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Our robust Radisson Rewards program uses generous incentives to build impressive brand loyalty among its 17.6 million members. Participating owners gain a loyal customer base, plus redemption reimbursements, waived loyalty fees, and employee incentives based on enrollments. Outreaches to influencers and travel professionals continue to exponentially expand this revenue channel.

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