Radisson RED Brand[US] - RED Minneapolis Downtown - Exterior

Radisson RED

Select urban hangouts offer a casual feel, buzzing social scenes, and bold design.

Radisson RED overview

An upscale, select service hotel brand, Radisson RED is characterized by a love of bold design, social connectedness, and playful twists on the conventional. These urban hotels inject new life into hospitality through informal services where anything goes. Hotel spaces kick-start the fun with vibrant designs, encourage social sharing, and easily switch from work to play and back. Connected, trend-savvy travelers will love this unique opportunity to tailor their stay to their style.

Hotels Magazine Top 10 Awards

Hotels Magazine recently announced Radisson RED as a Top 10 Emerging Brand Developer. 

Will Wildes, senior director of Design & Technical Services for Radisson Hotel Group Americas, was featured. 

Read more 

Hotels Magazine Top 10 Awards Logo

Our brand

Owner value proposition: Stands out from the crowd, efficient operating model, and simple design turnaround

Number of keys: 100–250

Positioning: Upscale select service

Locations: Central and gentrified locations in vibrant, urban destinations

Product: Urban (select service)

Design style: Boldly playful/confidently simple/naturally casual

42 hotels with a combined 7,811 rooms in operation and under development as of year end 2019

An upper midscale brand with select services, Country Inn & Suites offers an adaptable framework with broad consumer appeal. Properties use inviting architecture and warm service to create a sense of belonging. Standard amenities include free Wi-Fi, fitness centers, and a free, hot breakfast served daily. These hotels are primarily suburban, although the brand suits a variety of locations.

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Our original brand embraces a fresh, clean design aesthetic and welcoming Yes I Can! service. This brand’s footprint is currently expanding in urban and suburban locations around the world, helping guests everywhere achieve work/life balance with tranquil, functional spaces that encourage productivity and relaxation.

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Bridging upper economy and midscale, the Park Inn brand pairs Radisson quality with select services and offers solid returns for lower capital investment. Brand characteristics include friendly, personalized service, contemporary and colorful spaces, and feel-good extras—all aimed at creating an uplifting guest experience. Properties are located in primary and secondary cities, near airports and railway stations.

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Comprising architecturally distinctive properties in major cities and prime leisure destinations, Radisson Blu is the largest upper upscale brand in Europe with a growing presence in the Americas and Asia. Stylish, multifunctional spaces, unique dining and wellness facilities, and exceptional attention to detail create an unforgettable guest experience.

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Designed for style-conscious, tech-savvy travelers, Radisson RED takes an innovative approach to hospitality with bold design and social spaces that let guests transition seamlessly from work to play. Set in buzzing, urban locations, these vibrant hotels stand out for their youthful energy, reflected in everything from eye-catching art installations and game tables to the latest digital technology.

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Contemporary, authentic, community focused—the Park Plaza brand provides upper upscale service in popular cosmopolitan areas. These hotels focus on connecting guests with local culture in an elegant setting.

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Positioned in top destinations, these landmark properties are curated for the exceptional lifestyle they offer. The brand draws mass affluent travelers who want a premium stay in intriguing locales.

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This unique selection of upscale hotels prizes originality, one-of-a-kind services, and a commitment to quality. The flexibility of this brand appeals to owners looking to maintain the charm and character of an iconic hotel.

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Our robust Radisson Rewards program uses generous incentives to build impressive brand loyalty among its 17.6 million members. Participating owners gain a loyal customer base, plus redemption reimbursements, waived loyalty fees, and employee incentives based on enrollments. Outreaches to influencers and travel professionals continue to exponentially expand this revenue channel.

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