Our thriving rewards program offers a strong incentive as one of the most valuable hotel currencies in the world. At present, Radisson Rewards encompasses 17.6 million members globally. Members enjoy an enhanced in-hotel experience that includes Member Only Rates, redemption for exclusive benefits, and free nights at hotels across the Radisson Hotel Group Americas portfolio.
The resulting guest satisfaction translates into real and reliable revenue gains for our affiliates. On average, members spend 27% more than non-member guests, and roughly 82% of our Radisson Rewards members book direct. The program also partners with travel agents and incents influencers, widening our hotels’ customer base exponentially. Hotel owners also receive benefits, including generous redemption reimbursements, waived loyalty fees, and rich employee incentives for new enrollments.
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