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Carlson Rezidor Hotel Group Announces Opening of First Radisson RED in Latin America

August 31, 2017

Radisson Hotel Group Americas

Carlson Rezidor Hotel Group today announced the entrance of its lifestyle select brand, Radisson RED into Latin America with the opening of Radisson RED Campinas just outside of São Paulo, Brazil in partnership with Atlantica Hotels International.

"RED is a lifestyle select concept enhanced by art, music and fashion with a fresh design and commitment to local flavor. We are delighted to partner with Atlantica to bring this dynamic brand to Brazil, a growing and vibrant locale. The RED concept provides owners with a flexible footprint and a model that is both efficient to construct and operate," said Ken Greene, President, Americas, Carlson Rezidor Hotel Group.

Radisson RED Campinas offers 185 guest studios, an Events + Games studio, 24/7 fitness center and a restaurant that features locally sourced and sustainable foods as well as an array of beverages.

"Radisson RED brings something completely new to the Brazilian market with a bold look and friendly service that puts the guest in control, all delivered at a truly great price", said Eduardo Giestas, president and CEO, Atlantica Hotels International who also operates the Radisson Blu, Radisson, Park Inn by Radisson and now Radisson RED brands in Brazil.

Radisson RED Campinas joins Radisson RED Brussels and Radisson RED Minneapolis and Radisson RED Cape Town will open on September 12. In addition, properties in key cities including Glasgow, Miami and Portland are well underway.

For more information, visit www.carlsonrezidor.com.

About Radisson RED Radisson RED is a new hotel philosophy and lifestyle brand that believes that enhances the stay experience through art, music and fashion. RED connects with an ageless millennial mindset and those who appreciate bold design, individuality and simplicity. Radisson RED is a part of Carlson Rezidor Hotel Group which also includes Quorvus Collection, Radisson Blu, Radisson, Park Plaza, Park Inn by Radisson and Country Inns & Suites By Carlson.

For more information, visit raddisonred.com.

About Radisson Hotel Group Americas

Radisson Hotel Group Americas represents Radisson Hotels brands in the United States, Canada, Latin America, and the Caribbean. Combined with Radisson Hotel Group, representing Radisson Hotels in Europe, the Middle East, Africa, and Asia Pacific, Radisson Hotel Group Americas is one of the world's largest hotel companies with eight distinctive hotel brands and more than 1,500 hotels in operation and under development in 120 countries. 

The Radisson Hotel Group Americas portfolio of brands includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Radisson, Park Plaza, Park Inn by Radisson, and Country Inn & Suites by Radisson, brought together under the overarching Radisson Hotels Americas name. 

Radisson Hotel Group Americas takes pride in its Every Moment Matters brand promise to always provide guests with exceptional experiences. In addition, the Radisson Rewards Americas loyalty program delivers unique and personalized ways to create memorable moments and outstanding loyalty benefits for guests, meeting planners, travel agents, and business partners. 

Radisson Meetings Americas treats every meeting or event as more than just a date on the calendar with three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics of the signature Yes I Can! service spirit and being uniquely 100% carbon neutral.  

More than 100,000 team members work at Radisson Hotel Group Americas, Radisson Hotel Group, and the hotels licensed to operate in its systems.

For more information, visit https://www.radissonhotelsamericas.com/en-us/about-us