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Look to Book Travel Agent Rewards Program Celebrates 25 Years of Loyalty with Special Anniversary Offers

January 12, 2017

Radisson Hotel Group Americas

Look To Book , Carlson Rezidor Hotel Group's global rewards program that offers simple online enrollment, fast points and great incentives for travel agents, is entering a milestone today as the program celebrates its 25th anniversary. The program is planning special promotions and offerings throughout the year to reward members for their efforts.

Look To Book, an industry leader in the travel consultant loyalty realm, has a unique patented technology system that enables real time messaging with members in the GDS, along with the ability to easily keep track of point balances on the program web site. Additionally, Look To Book captures detailed booking information that can be used to build relationships between hotels and travel agents. Agents must join the program to be eligible to earn Look To Book points, with membership open to all professional travel agents in 32 eligible countries.

Travel agents can accrue points through special Look To Book 25th Anniversary programming in addition to a multitude of existing ways, with points redeemable for stays at hotels around the world, gift cards from dozens of popular brands, airline miles and more. While Look To Book rewards agents with 10 points per 1 USD, members will have the opportunity to earn even more points as part of the 25th anniversary celebration by:

Registering and booking hotel stays during the "Earn Up To 25,000 Points " promotion period of January 17 through March 31, 2017– learn more at

Taking the "25 Years of Look To Book" quiz on, earning up to 1,000 points

Bookmarking the Look To Book 25"; anniversary page at for additional bonus point opportunities throughout the coming year

"Travel agents are vital to the success of the Carlson Rezidor Hotel Group," said Heidi Veire, Director, Global Business to Business Loyalty for Carlson Rezidor. "We look forward to celebrating the 25th anniversary and showing appreciation for our members' commitment by offering special anniversary programming throughout the year with the opportunity to earn bonus points and prizes."

Carlson Rezidor Hotel Group also offers a global consumer loyalty program, Club Carlson. Club Carlson redefines hotel rewards with a collection of exceptional benefits, services, and privileges at more than 1,000 hotels worldwide, including: Quorvus Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson, and Country Inns & Suites By Carlson . Free Award Nights starting at 9,000 points on standard rooms with no blackout dates and members save up to 10% more when booking direct on brand websites and mobile apps.

About Radisson Hotel Group Americas

Radisson Hotel Group Americas represents Radisson Hotels brands in the United States, Canada, Caribbean, and Latin America. Combined with Radisson Hotel Group, representing Radisson Hotels in Europe, the Middle East, Africa, and Asia Pacific, Radisson Hotel Group Americas is one of the world's largest hotel companies with nine distinctive hotel brands and more than 1,500 hotels in operation and under development in 120 countries. 

The Radisson Hotel Group Americas portfolio of brands includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Radisson Inn & Suites, Park Plaza, Park Inn by Radisson, and Country Inn & Suites by Radisson, brought together under the overarching Radisson Hotels Americas name. 

Radisson Hotel Group Americas takes pride in its Every Moment Matters brand promise to always provide guests with exceptional experiences. In addition, the Radisson Rewards Americas loyalty program delivers unique and personalized ways to create memorable moments and outstanding loyalty benefits for guests, meeting planners, travel agents, and business partners. 

Radisson Meetings Americas treats every meeting or event as more than just a date on the calendar with three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics of the signature Yes I Can! service spirit and being uniquely 100% carbon neutral.  

More than 100,000 team members work at Radisson Hotel Group Americas, Radisson Hotel Group, and the hotels licensed to operate in its systems.

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