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Radisson Hotel Group Appoints Catherine Higgins Whiteside as Vice President of Marketing for the Americas

August 16, 2018

Radisson Hotel Group Americas

Radisson Hotel Group today announced the appointment of Catherine Higgins Whiteside as Vice President of Marketing in the Americas. In this role, Higgins Whiteside will be responsible for the creation and execution of strategic marketing programs that build consumer awareness, deliver exceptional experiences and ultimately drive loyalty of Radisson Hotel Group brands throughout the U.S., Canada, Mexico and Latin America. She will lead the Creative Services, Brand Marketing, Digital Marketing, Field Marketing and Social Media teams.

"The addition of a strong leader like Catherine will have a large impact on the exciting future of Radisson Hotel Group," said Ken Greene, President, Americas, Radisson Hotel Group. "Her expertise will play a critical role in our 5-year operating plan by driving brand awareness through strategic marketing initiatives that move the business forward in our efforts to become one of the top three hotel companies in the world."

Prior to joining Radisson Hotel Group, Higgins Whiteside served as Chief Marketing and Communications Officer at Anchor Bank. During this time, she built a high-performing team and was responsible for all aspects of marketing, including brand management, digital experience, corporate communications and program implementation efforts. She led efforts to develop a client-experience road map and establish optimal pricing and cost savings that contributed to overall revenue growth for the company. Before Anchor Bank, Higgins Whiteside spent 10 years as Vice President of Marketing at Wells Fargo Bank where she developed, managed and executed marketing strategies for a $27 billion division of the bank with operations in the U.S. and Canada.

About Radisson Hotel Group Americas

Radisson Hotel Group Americas represents Radisson Hotels brands in the United States, Canada, Latin America, and the Caribbean. Combined with Radisson Hotel Group, representing Radisson Hotels in Europe, the Middle East, Africa, and Asia Pacific, Radisson Hotel Group Americas is one of the world's largest hotel companies with eight distinctive hotel brands and more than 1,500 hotels in operation and under development in 120 countries. 

The Radisson Hotel Group Americas portfolio of brands includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Radisson, Park Plaza, Park Inn by Radisson, and Country Inn & Suites by Radisson, brought together under the overarching Radisson Hotels Americas name. 

Radisson Hotel Group Americas takes pride in its Every Moment Matters brand promise to always provide guests with exceptional experiences. In addition, the Radisson Rewards Americas loyalty program delivers unique and personalized ways to create memorable moments and outstanding loyalty benefits for guests, meeting planners, travel agents, and business partners. 

Radisson Meetings Americas treats every meeting or event as more than just a date on the calendar with three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics of the signature Yes I Can! service spirit and being uniquely 100% carbon neutral.  

More than 100,000 team members work at Radisson Hotel Group Americas, Radisson Hotel Group, and the hotels licensed to operate in its systems.

For more information, visit https://www.radissonhotelsamericas.com/en-us/about-us