Choice Hotels International, Inc. Privacy & Security Policy
Choice Hotels International, Inc. and its subsidiaries (“Choice”, “we” or “us”) are committed to providing you with an efficient and customized Internet experience. This online Privacy and Security Policy describes the information we collect through our websites and personal devices, how we use that information, and how we protect your personal information. This policy also sets forth our practices for obtaining personal information from other sources, such as written or verbal communications or information collected at a hotel.
This policy was last modified on May 31, 2023.
Hotels franchised under Choice’s brand (“Franchised Hotels”) are independently owned and operated. Your personal information collected or maintained directly by the Franchised Hotels is not subject to this policy, unless such information has been shared with us, in which case the policy only covers Choice’s collection, use, and maintenance of your personal information. If you book a reservation directly with a hotel and that hotel utilizes our proprietary property management system, your personal information related to that reservation will be transmitted to and processed by Choice. We do not control the collection, use, or access of your information by the Franchised Hotels and their staff. The Franchised Hotel is the merchant who collects and processes credit card information and receives payment for your stay. The Franchised Hotels are subject to the merchant rules of the credit card processors they select, which establish credit card security rules and procedures.
By submitting your personal information to us, you agree to the transfer to and processing of your personal information in the United States in accordance with the terms of this Policy.
What information do we collect?
Our websites and mobile applications may receive and store information based on your browser settings, which may include your browser type and operating system, the various Choice web pages you view, Internet Protocol addresses, unique device identifiers, and sites visited before viewing our websites. When applicable, we may compensate other websites that include links to our websites. If you have enabled the location settings on your device while our mobile app is open, we may also receive your precise geo-location information. If you have location settings turned off while our mobile app is open, we may receive your general location (country, state, city) information.
When you use our reservation system, call our toll -free reservation telephone number, become a Radisson Rewards Americas member, create an online account, elect to receive offers, respond to our surveys, or purchase a gift card, we collect personal information and other information that you supply, such as your name, address, telephone number, e-mail address, room preference, credit card details, purposes of your stays at Choice properties, and Radisson Rewards Americas number. We may also ask for additional information such as an association number (e.g., AAA), corporate account number or group booking number.
If you choose to earn airline miles or other third-party loyalty program points for your award- eligible stay at a Franchised Hotel, we will ask you to provide us your membership number for such loyalty program.
Children’s privacy: Our websites are not intended for children and we do not knowingly solicit or collect personal information for persons under the age of 18.
How do we use the information we collect?
We do not sell, trade, rent, or release your personal information to anyone outside our company, contractors, affiliates or Franchised Hotels, other than in compliance with this privacy and security policy. We and our affiliates use the personal information to administer our business activities, provide customer service, personalize your digital experience, contact you concerning your stay with a Franchised Hotel, and make other products and services available to you. We share your information with our Franchised Hotels, credit card issuers, and other companies where necessary to complete your transaction. We may also use your information to send you promotional communications by mail or e-mail, or through our mobile app, or share your information with our business partners.
We maintain a centralized reservations system that retains your personal information when you make a reservation for a Franchised Hotel via our worldwide accessible websites, mobile apps, our call centers, the Franchised Hotels, and third-party travel agents and travel websites that connect to our reservation system. The personal information collected in the reservation system is needed to secure and process your reservation. Your personal information (including credit card number) will be processed primarily in the United States to complete your transaction and to facilitate the making of future reservations. Only that personal information which is reasonably required to facilitate your reservations is collected and shared between Choice and the Franchised Hotels.
We will use your e-mail address to send a confirmation and, if necessary, might use the other information to contact you regarding your reservation. We may also use your e-mail address to:
- send you travel-related messages, stay details, and provide other information about the area and the Franchised Hotel;
- notify you about special offers and promotions; and
- send you periodic satisfaction or market research surveys.
Such information may also be sent to you through our mobile apps, if you elect to receive notifications and alerts.
We may use your personal information to send you via e-mail, telephone, mobile app or postal mail promotions, surveys and third party offers.
Radisson Rewards Americas members
If you are a Radisson Rewards Americas member, we will use your personal information to perform certain administrative tasks necessary for the administration and operation of the program such as: (1) allowing you to earn Radisson Rewards Americas points for point-eligible stays at various Franchised Hotels; and (2) redeem Radisson Rewards Americas points and other rewards offered by the program.
We may also use your personal information to send you via e-mail, telephone, mobile app or postal mail program details, account summaries, satisfaction surveys, promotions, and third party offers.
Radisson Rewards Americas members’ personal information may be collected through Choice’s websites, mobile applications, Choice’s call centers, paper applications, or may be passed on to Choice by Franchised Hotels. Choice may transfer personal information to Franchised Hotels as a part of administering the Radisson Rewards Americas program as outlined above. Choice processes Radisson Rewards Americas members’ personal information primarily in the United States.
If you participate in the electronic billing e-folio program, your hotel bill will be sent to you over the Internet in an unsecure (unencrypted) manner – by email or through our mobile applications, depending on your preference and selection – and could be subject to interception by third parties. If you use a corporate credit card, billing information and the details of your hotel stay will be shared with the credit card provider who, in turn, will provide it to your employer.
Other uses of personal information
To serve you better, Choice may combine information you give us online, at Franchised Hotels, through the mail, or in any other way. Choice may also combine that information with publicly available information and information Choice receives from others or cross-references. Choice uses that combined information for the purposes described in this privacy statement.
To the extent required or permitted by law, we may collect, use and disclose personal information in connection with security-related or law enforcement investigations or in the course of cooperating with authorities or complying with legal requirements. We may also use your information as permitted by law to perform credit checks, report or collect debts owed, or protect the rights or property of Choice, our employees, our Franchised Hotels, our customers, this site, or its users.
Do you share my personal information with third parties?
As noted above under “Reservations,” Choice will need to transfer your personal information to Franchised Hotels to secure your reservation or in connection with awarding or redeeming Radisson Rewards Americas points. Please note that some hotels may be in countries other than your country of residence and may not provide an equivalent level of data protection.
Choice distributes personal information about guests and Radisson Rewards Americas members to third party service providers such as web analytics companies, market researchers and fulfillment houses. We also use such third parties to: (a) conduct data processing for Choice, (ii) engage in e-mail and direct mail communications on behalf of Choice, (iii) administer guest surveys, (iv) compile information for us about the type and frequency of guest stays and the use of the Radisson Rewards Americas program by members, and (v) compile information for us about the use of Choice’s websites and mobile apps. These parties are contractually prohibited from using personal information for any purpose other than the purpose that Choice specifies.
Choice may also distribute personal information to airline and other companies upon request of guests, in order to allow guests to: (is) earn frequent customer miles/points with such airline and other companies for stays at hotels, or (ii) redeem Radisson Rewards Americas points for goods and services of such airline and other companies.
Although unlikely, in certain instances, Choice may disclose your personal information when Choice has reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to Choice or to others. Choice may also disclose your personal information when Choice believes the law requires it.
We may disclose your personal information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).
How do I opt out of marketing communications or otherwise change my privacy preferences?
We respect the right of each visitor to control how his or her personal information is used. If you do not wish to receive promotional communications concerning special offers, discounts, or airline bonuses, you can login to your Radisson Rewards Americas account and update your profile. You can also unsubscribe from our marketing emails by clicking on the unsubscribe link in the emails sent to you. In addition, you can e-mail us at firstname.lastname@example.org or write to Choice Hotels International, Attention: Privacy Officer, 18615 Claret Drive, Scottsdale, AZ 85255. If writing to us, please include your name, address, e-mail address and Radisson Rewards Americas account number (if applicable) and clearly state the nature of your request.
Choice makes every reasonable effort to maintain the accuracy of personal information. If you become aware that information Choice maintains about you is incorrect or if you would like to update your information, please contact us as indicated above or submitting a request form on www.radissonhotelsamericas.com.
How do you store and secure my personal information?
Our reservation system and other databases are maintained in the United States; therefore, your personal information will be collected (or transferred) and maintained in the United States. Once your information reaches us, we treat it as confidential and protect it through a variety of generally accepted industry standards.
When you provide us with information through this site, such as your name, address, phone number, credit card information and room preference, your information will be encrypted using a Transport Layer Security or a Secure Sockets Layer connection. You can tell if your information is encrypted by looking for the locked padlock icon on the lower right-hand or left-hand corner of your screen and a change in the site address from “http” to “https.”
Do you use “cookies” and similar technologies?
You can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. Not accepting cookies will adversely affect your ability to perform certain transactions and functions on Choice Websites.
Choice uses pixels or transparent GIF files to help manage its online advertising. These files enable Choice and its advertising partners to recognize unique codes on your web browser, which in turn, enable Choice to learn which advertisements bring users to its websites. The information that Choice collects and shares is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or e-mail address.
Do Not Track Signals: Some web browsers offer a "Do Not Track" ("DNT") signal that is an HTTP header field indicating your preference regarding tracking or cross-site user tracking. We currently do not recognize DNT signals; however, we do allow you to exercise some choice in the information collected by adjusting your browser’s cookie settings.
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to identify you as a unique user and help analyze how users use this site. The information generated by the cookie about your use of the website (including your IP address, but not your name of other identifying information) will be transmitted to and stored by Google on servers in the United States. This information is used for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. The ad formats we utilize through Google include Audience Remarketing on Google’s Display and Search Network.
Do you use interest-based advertising?
If you would like to know more about cookies, the website www.allaboutcookies.org provides useful information.
We also work with third parties that use tracking technologies on our websites in order to provide tailored advertisements on our behalf and on behalf of other advertisers across the Internet. These companies may collect information about your activity on our sites and your interaction with our advertising and other communications, and use this information to determine which ads you see on third party websites and applications. If you wish for more information about this practice and to understand your options, please visit www.aboutads.info.
Do you use my device's geo-location data?
To the extent any geo-location data is combined with personal information, that information will be treated as personal information in accordance with this policy.
What if I apply for a career at Choice Hotels on radissonhotelsamericas.com?
Does this policy cover other sites linked from this site or the mobile app?
What about changes to the privacy and security policy?
What if I have questions or concerns?
Thank you for visiting our site and for taking the time to read this policy. If you have questions about this policy or complaints about how we collect, use, disclose, store or protect your personal information as directed by the laws and regulations applicable to your region, we can be reached by email at email@example.com or by writing to us at Choice Hotels International, Attention: Privacy Officer, 18615 Claret Drive, Scottsdale, AZ 85255.
How do you resolve complaints?
What if there’s a difference between versions of the privacy and security policy?
As a service to our customers, we make this privacy and security policy available in multiple languages. In the event of any discrepancies between the various translations of the policy, the English version of the policy is the authoritative one.
What are my privacy rights as a California resident?
This section contains disclosures required by the California Consumer Privacy Act of 2018 (“CCPA”) and applies only to personal information that is subject to the CCPA.
Personal information we collect, disclose business purposes, and sell
If you would like to request that we do not sell your personal information pursuant to the requirements of the CCPA, complete the online web form where you will be guided through a process that will allow you to submit a verifiable request.
Categories of sources
We collect personal information from the following categories of sources:
- Consumers (including information you provide and information that other customers may provide us about you such as for group bookings);
- Affiliates of Choice Hotels International;
- Choice Hotels properties, whether they are franchised or owned by Choice Hotels International;
- Social networks;
- Publicly available information.
Why we collect, use, and share California information
a) Our commercial purposes, including marketing, advertising, sweepstakes, facilitating transactions, and co-sponsored and co-branded promotions, sweepstakes, contests, products and services;
b) Our business purposes as identified in the CCPA, which include:
- Auditing and analysis related to our interactions with you;
- Legal compliance;
- Detecting and protecting against security incidents, fraud, and illegal activity,
- Performing services such as account servicing, processing reservations and payments, and analytics;
- Internal research for technological improvement;
- Internal operations;
- Activities to maintain and improve our services;
- To facilitate services you request;
- In the event of reorganizations, mergers, sales, joint ventures, assignments, transfers or other disposition of all or a portion of our business assets or stock.
Recipients of California personal information
- Service providers (such as web analytics companies, market researchers and fulfillment houses);
- Affiliates of Choice Hotels International;
- Government entities;
- Legal entities;
- Advertising networks;
- Internet service providers;
- Data analytics providers;
- Operating systems and platforms;
- Social networks; and
- Business partners offering products and service
Your rights regarding personal information
California consumers have certain rights with respect to the personal information collected by Choice. If you are a California resident, you may exercise the following rights regarding your personal information, subject to certain exceptions and limitations:
- The right to know the categories and specific pieces of personal information we collect, use, disclose, and sell about you, the categories of sources from which we collected your personal information, our purposes for collecting or selling your personal information, the categories of your personal information that we have either sold or disclosed for a business purpose, and the categories of third parties with which we have shared personal information;
- The right to request that we delete the personal information we have collected from you or maintain about you;
- The right to opt out of our sale(s) of your personal information. Please note that if you opt out of certain types of sales, we may be unable to provide you with the services that rely on such sales;
- The right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CC
To exercise your right to know or right to request that we delete, please submit your request by calling us at 1-800-300-8800 or sending an email to firstname.lastname@example.org.
Verification process and required information
To help protect your personal information, we will request information from you to verify your identity and understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled. We will require you to provide, at a minimum, your first and last name, your current address, the telephone number used when making reservations, your email address and, if you are a member of our loyalty program, your Choice Privileges account number. The personal information you provide will be used only for authentication.
You may designate an authorized agent to make a CCPA request on your behalf by submitting a declaration form. The form can be requested by contacting us at 1-800-300-8800 or sending an email to email@example.com.
Minors’ rights to opt in
Our websites are not intended for children and do not purposefully solicit, collect, or sell personal information of persons under the age of 18.
If you have questions about this policy or complaints about how we collect, use, disclose, store or protect your personal information as directed by the laws and regulations applicable to your region, we can be reached by email at firstname.lastname@example.org or by writing to us at Choice Hotels International, Attention: Privacy Officer, 18615 Claret Drive, Scottsdale, AZ 85255.