Radisson Hotel Group Americas Announces PGA TOUR Winner Arjun Atwal as its New Brand Ambassador
Along with sponsoring AAHOA charity golf events through the end of 2023
Radisson Hotel Group Americas today announced PGA TOUR winner, Arjun Atwal, will serve as a brand ambassador for the company for the next three years. Among his many accolades, Atwal boasts three European Tour wins and eight Asian Tour wins. He is also the first Indian-born player to win on the PGA TOUR as well as win on the European Tour. Atwal’s presence on the PGA TOUR will help optimize brand awareness, as he proudly represents the Radisson Hotel Group Americas logo on his bag, clubs, and his caddy’s gear, while hopefully taking home another win on national television during the PGA TOUR.
Along with announcing Arjun Atwal as its latest brand ambassador, Radisson Hotel Group Americas has also partnered with the Asian American Hotel Owners Association (AAHOA) as an Elite Sponsor of all charity golf events through 2023. These golf events have raised over $500,000 over the past few years in support of charitable organizations providing services ranging from education and disease research funding to humanitarian efforts. This collaboration shows Radisson Hotel Group America’s dedication to supporting AAHOA’s mission to advance and protect the business interests of hotel owners through advocacy, industry leadership, professional development, member benefits, and community engagement.
“I am thrilled to see these two great partnerships come together for our company through this popular sport,” said Jim Alderman, Chief Executive Officer, Radisson Hotel Group Americas. “Our company has a deep respect and longstanding relationship with AAHOA and Arjun is an incredible talent. We are very fortunate to have Arjun representing Radisson Hotel Group Americas and working alongside Arjun and the exceptional AAHOA organization will increase our visibility as a leader in the industry and help elevate consumer awareness and consideration as potential guests are making their future travel plans.”
“I am so excited for this new partnership between Radisson Hotel Group Americas and AAHOA, and what better way to bring two companies together than on a golf course – a fun and team-minded setting,” said Ken Greene, President & CEO, AAHOA. “AAHOA is thankful for the well-established rapport we’ve created with Radisson Hotel Group Americas over the years, and for all of their support. We are looking forward to continuing that relationship along with Arjun, the new brand ambassador.”