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Radisson RED Becomes a National Supporter of the American Heart Association

octubre 3, 2018

Radisson RED

Radisson RED,the lifestyle hotel brand inspired by art, fashion and music from Radisson Hotel Group, is excited to announce its support of the American Heart Association. The collaboration was revealed at the Association's Twin Cities Heart & Stroke Gala on September 29th, which is World Heart Day. The event celebrates donors, volunteers and the many lives saved due to the work of the American Heart Association.

"We are honored to be working with such an impactful organization," said Catherine Higgins Whiteside, vice president, Marketing, Americas, Radisson Hotel Group. "The Radisson RED brand encourages guests to live their best life, which aligns with the American Heart Association's life-saving mission to be a relentless force for a world of longer, healthier lives."

Radisson RED is a proud national cause supporter of the American Heart Association's Go Red for Women movement, which celebrates the energy, passion and power of women to band together to wipe out heart disease. The hotel brand is a sponsor of the Twin Cities Go Red Luncheon, a signature event recognizing local fundraising efforts that raise critical funds for research and education. Radisson RED is also sponsoring the iconic American Heart Association's Go Red for Women Red Dress Collection— an exciting, pop-culture-inspired event that engages top designers, models, celebrities and a wide array of supporters to demonstrate their support of the mission and amplify the message annually during New York Fashion Week in February.

"We are excited by this new strategic collaboration with Radisson RED," said Veronica Acurio, vice president of global business medical solutions division at 3M and 2019 Twin Cities Go Red for Women chair. "Its support will help us save more lives by reaching even more women with important life-saving messages on how to take charge of their heart health."

Radisson RED is preparing to open its second U.S. location in Portland, Ore. in November 2018. The brand has a hotel in Minneapolis, Minn. and will open a third U.S. location in Miami, Fla. Q1 2019.

Acerca de Radisson RED

Radisson RED es una marca de hotel de categoría de superior que le da un toque divertido a lo convencional. Los hoteles Radisson RED son una opción nueva en hospitalidad, con una vibrante escena social presta para compartir y un diseño audaz ideal para divertirse. Los hoteles Radisson RED se encuentran en ubicaciones dinámicas y urbanas, y ofrecen a los huéspedes un sinfín de oportunidades para alternar sin esfuerzo entre los negocios y el placer. Los huéspedes y socios comerciales profesionales pueden mejorar su experiencia en Radisson RED al participar en Radisson Rewards, un programa de fidelización global que ofrece beneficios y recompensas excepcionales.

Radisson RED forma parte de la cartera de marcas de Radisson Hotel Group Americas que incluye Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson y Country Inn & Suites by Radisson, todas unidas bajo el nombre global Radisson Hotels Americas. Radisson Hotel Group Americas representa a las marcas de Radisson Hotels en Estados Unidos, Canadá, el Caribe y América Latina. En conjunto con Radisson Hotel Group, que representa a Radisson Hotels en Europa, Oriente Medio, África y la región de Asia Pacífico, Radisson Hotel Group Americas es una de las compañías hoteleras más grandes del mundo, con más de 1,500 hoteles en funcionamiento y en desarrollo en 120 países.

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