Carlson Rezidor Hotel Group Announces Opening of First Radisson RED in Latin America
Carlson Rezidor Hotel Group today announced the entrance of its lifestyle select brand, Radisson RED into Latin America with the opening of Radisson RED Campinas just outside of São Paulo, Brazil in partnership with Atlantica Hotels International.
"RED is a lifestyle select concept enhanced by art, music and fashion with a fresh design and commitment to local flavor. We are delighted to partner with Atlantica to bring this dynamic brand to Brazil, a growing and vibrant locale. The RED concept provides owners with a flexible footprint and a model that is both efficient to construct and operate," said Ken Greene, President, Americas, Carlson Rezidor Hotel Group.
Radisson RED Campinas offers 185 guest studios, an Events + Games studio, 24/7 fitness center and a restaurant that features locally sourced and sustainable foods as well as an array of beverages.
"Radisson RED brings something completely new to the Brazilian market with a bold look and friendly service that puts the guest in control, all delivered at a truly great price", said Eduardo Giestas, president and CEO, Atlantica Hotels International who also operates the Radisson Blu, Radisson, Park Inn by Radisson and now Radisson RED brands in Brazil.
Radisson RED Campinas joins Radisson RED Brussels and Radisson RED Minneapolis and Radisson RED Cape Town will open on September 12. In addition, properties in key cities including Glasgow, Miami and Portland are well underway.
For more information, visit www.carlsonrezidor.com.
About Radisson RED Radisson RED is a new hotel philosophy and lifestyle brand that believes that enhances the stay experience through art, music and fashion. RED connects with an ageless millennial mindset and those who appreciate bold design, individuality and simplicity. Radisson RED is a part of Carlson Rezidor Hotel Group which also includes Quorvus Collection, Radisson Blu, Radisson, Park Plaza, Park Inn by Radisson and Country Inns & Suites By Carlson.
For more information, visit raddisonred.com.