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Radisson Hotel Group Extends its Longstanding Relationship with Atlantica Hotels

septembre 9, 2020

Radisson Hotel Group Americas

Radisson Hotel Group is proud to announce it has signed a Master Franchise Agreement with Atlantica Hotels in Brazil. The two companies have held a longstanding relationship for nearly 20 years. Atlantica Hotels was previously a licensee for Radisson Hotel Group's brands in Brazil, including Radisson Blu, Radisson RED, Radisson and Park Inn by Radisson. The Master Franchise Agreement will cover all seven of Radisson Hotel Group's brands. The signing of this agreement will extend this relationship for another 20 years while growing Radisson Hotel Group's presence throughout the country.

"After 20 years supporting the growth of our brands in Brazil, I am thrilled we have the opportunity to extend our relationship with Eduardo and his fantastic team at Atlantica Hotels," said Jim Alderman, chief executive officer, Americas, Radisson Hotel Group. "Atlantica Hotels has brought our brands to life in vibrant cities throughout Brazil, playing a key role in our strategic growth plan for Latin America. We are excited for what's to come as we continue our expansion and prepare to open three beautiful new hotels in gorgeous locations."

Atlantica Hotels currently has 15 hotels in operation with Radisson Hotel Group in key destinations. Radisson Faria Lima in Sao Paulo, which is now Radisson Blu Sao Paulo, was the first Radisson to open in Brazil in 2001. The hotel boasts stunning views, a modern design and relaxing amenities. As Atlantica Hotels continued growing its extensive portfolio, they opened the first Radisson RED in Latin America. Radisson RED Campinas offers a one-of-a-kind experience for the modern traveler. Additionally, three new build hotels are currently under construction. This includes Radisson Hotel Flecheiras, which is being built near the beautiful beaches along Brazil's northeastern coast with an anticipated opening in 2022. Radisson Hotel Sao Paulo, Pinheiros is also set to open in 2022. Atlantica Hotels also has plans to open the first Radisson RED in Porto Alegre, the biggest city in Brazil's South region, in 2023.

"Providing the best hospitality experience at incredible hotels is the heart of what we do, which is why having this relationship with an exceptional hotel company like Radisson Hotel Group has made us so successful," said Eduardo Giestas, president and chief executive officer, Atlantica Hotels. "We have a bright future ahead with aggressive development plans to build and open hotels in more cities throughout Brazil, giving our guests new experiences while creating memorable moments."

ABOUT ATLANTICA HOTELS
Founded in 1998, Atlantica Hotels is the largest privately held hospitality company in Latin America and ranked in the top 74 largest hotel companies globally.

Reference in good deals for hotel investors, Atlantica Hotels currently runs more than 130 hotels throughout Brazil, with 22,500 rooms and represents 20 brands in almost 60 Brazilian cities.

Atlantica Hotels is also the largest operator of luxury class hotels and operates a large portfolio of economic brands in Brazil. Headquartered in São Paulo, Brazil, Atlantica Hotels employs over 3,700 associates and is a seven-time recipient of Great Place to Work.

Visit www.atlanticahotels.com.br for more information and connect with Atlantica Hotels on Facebook and Instagram.

À propos de Radisson Hotel Group Americas

Radisson Hotel Group Americas représente les marques hôtelières Radisson aux États-Unis, au Canada, dans les Caraïbes et en Amérique latine. Associé au Radisson Hotel Group, représentant Radisson Hotels en Europe, au Moyen-Orient, en Afrique et en Asie-Pacifique, Radisson Hotel Group Americas est l’une des plus grandes entreprises hôtelières au monde avec huit marques hôtelières distinctives et plus de 1 500 hôtels en exploitation et en développement dans 120 pays. 

Le Radisson Hotel Group Americas fait partie du portefeuille de marques Radisson Hotel Group Americas, qui comprennent Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson et Country Inn & Suites by Radisson, réunies sous le nom de Radisson Hotels Americas. 

Le Radisson Hotel Group Americas est fier de sa philosophie « Chaque moment compte », qui promet de toujours offrir aux clients des expériences exceptionnelles. De plus, le programme de fidélisation Radisson Rewards Americas offre des moyens uniques et personnalisés de créer des moments mémorables et des avantages de fidélité exceptionnels pour les clients, les organisateurs de réunions, les agents de voyages et les partenaires commerciaux. 

Radisson Meetings Americas considère chaque réunion ou événement comme bien plus qu’une date sur le calendrier, grâce à trois engagements de service solides : Personnel, professionnel et inoubliable, tout en offrant les services de base exceptionnels de notre philosophie Yes I Can! emblématique et en étant 100 % carboneutre.  

Plus de 100 000 membres de nos équipes travaillent dans les établissements Radisson Hotel Group Americas, Radisson Hotel Group et dans les hôtels autorisés à opérer et à utiliser ses systèmes.

Pour effectuer des réservations et en savoir plus, rendez-vous sur https://www.radissonhotelsamericas.com/fr-ca/a-propos-de-nous