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Radisson Hotel Group and PPHE Hotel Group Unveil New Park Plaza Brand Identity Following Significant Portfolio Investments

abril 17, 2019

Park Plaza
Radisson Hotel Group and PPHE Hotel Group ("PPHE"), which is Radisson Hotel Group's exclusive partner for its wholly owned Park Plaza brand in Europe, Middle East & Africa, today unveil the first phase of the rollout of a new Park Plaza brand identity.Following a significant investment program that has seen the Park Plaza portfolio bolstered by four new openings since 2015, the extensive repositioning of two hotels in 2018and several additional repositioning programs at final stages, PPHE has truly elevated the Park Plaza portfolio to be a stylish hospitality product, with re-imagined spaces and critically acclaimed destination restaurants and bars. Now firmly positioned as an upper upscale international brand, the new brand identity is fully aligned with the contemporary and high-quality product.The brand identity redesign exudes style and sophistication, reflecting the brand's deep understanding of its guests and the locale in which each property inhabits. Underpinned by three key pillars – authentic service, contemporary spirit and local hotspots – the update cements its commitment to giving each guest a real and genuine experience through elegantly appointed and distinctively designed hotels with vibrant restaurants and bars that exude a buzzing social atmosphere. The new brand identity, which is now live across all digital platforms including the website and social media channels, is supported by a new logo inspired by the authentic and sophisticated spaces embodied by properties within the Park Plaza portfolio.Radisson Hotel Group and PPHE continue to develop the brand's hallmarks, with recently introduced guest experience initiatives such as the introduction of a heightened sleep experience through luxury bedding and linen, a dedicated scent program, the creation of social destinations and hotspots where the local community and guests mix in lively environments with a compelling entertainment offering. Additional features of the brand include its progressive approach to design, lighting and ambiance. Park Plaza is one of the largest international upper upscale brands within central London, with 3,200 rooms in operation and some of the capital's largest meeting and event facilities. In addition, the brand is represented in capital cities and regional centres such as Amsterdam, Berlin, Bangkok, Beijing, Nuremberg, Cardiff, Leeds and Nottingham – as well as various resort destinations in Croatia. Federico J. Gonzalez Tejera, President & CEO of Radisson Hospitality AB and Chairman of Radisson Hotel Group Global Steering Committee, added, "We are very proud to be unveiling the new Park Plaza brand repositioning and logo as part of the comprehensive restructure of our brand architecture – a process we began last year with the launch of Radisson Hotel Group. Park Plaza is a strong and recognized name within the London market especially and its new brand position aligns with our ambition to deliver memorable moments to our guests, owners, investors and talent – while offering a clear and attractive proposition within our overall brand portfolio. This brand repositioning will help us add value and continue being the best partner to our stakeholders."Boris Ivesha, President & Chief Executive Officer at PPHE Hotel Group, commented, "Following the full transformation and repositioning of our portfolio in recent years, we are excited to unveil an enhanced brand identity for Park Plaza that further enables us to create unique experiences for guests and offer asset value to our investors. The new visual identity and logo complement the brand's growth and represents the contemporary and sophisticated properties that are part of the estate. We are currently finalizing plans on the roll-out process for the brand relaunch across all properties in Europe with Radisson Hotel Group."

Sobre Park Plaza

Park Plaza é uma marca de hotel de alto luxo que oferece um serviço autêntico e genuíno, inspirado na personalidade de cada local, serviços elegantes, envolventes e com nuances em ambientes contemporâneos. Com uma compreensão profunda das pessoas e conhecimento detalhado da área, o Park Plaza conecta os lugares e as pessoas para uma experiência verdadeiramente autêntica. Os hóspedes e parceiros de negócios profissionais podem aprimorar sua experiência com o Park Plaza participando do Radisson Rewards, um programa de fidelidade global que oferece benefícios e recompensas excepcionais.

O Park Plaza faz parte do portfólio de marcas do Radisson Hotel Group Americas, incluindo Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson e Country Inn & Suites by Radisson, reunidos sob o nome abrangente Radisson Hotels Americas. O Radisson Hotel Group Americas representa as marcas Radisson Hotels nos Estados Unidos, Canadá, Caribe e América Latina. Combinado com o Radisson Hotel Group, que representa o Radisson Hotels na Europa, Oriente Médio, África e Ásia-Pacífico, o Radisson Hotel Group Americas é uma das maiores empresas hoteleiras do mundo, com mais de 1.500 hotéis em operação e em desenvolvimento em 120 países.

Para reservas e mais informações, acesse https://www.radissonhotelsamericas.com/pt-br/marca/park-plaza